Once a commercial was produced in the 1970
that provided some truly "unique" images. In the commercial, a
woman and a man are seated at a bench in a restaurant. These were
clearly amateur hour actors as they droned their petty dialogue in
such a boorish and monotonous nature that the imagery became
somewhat compelling.
Mainly, the commercial was a train wreck
about to happen so the viewer hung in there to see what it was
exactly that this commercial was about. We discover what the
proceedings are about rather quickly as the man drones that he has
a confession to make and proceeds to achieve his hairpiece
revealing that he is bald.
The woman, seemingly un-phased by this
display, announces she too has a confession to make and proceeds to
remove HER hairpiece revealing that she too is bald as well. This
was a strange commercial for the era (well, it would still be a
strange one today) and it withdrew from the airways within a
handful weeks. This commercial was designed to promote hair loss
treatment and it was one of the few commercials of its sort to
promote a product designed for hair loss in women.
Hair Loss in
Women Products Nowaday
Many years ago, Rogaine released a product
that was designed to treat hair loss in women. This was the
same topical solution to the product designed to treat male
pattern baldness and it was modified so that it would not
prove overly harsh to women who take the product. The
commercials that were geared to informing women that such a
product was available but it was wiped out a tactful way that
did not rely on the shock value that the previously
aforementioned commercial wallowed in.
Part of the question in providing a
medication for hair loss in women is presenting an advertising
campaign that is not weird or shocking. (This was the obvious
problem in the weird 1970's commercial previously described) This
can prove difficult; as the matter is difficult not to be shocking
as most are unaware, baldness can affect women as well.
As such, a more casual mention and approach
must be utilized. For Rogaine, the product that provided treatment
for hair loss in women was casually mentioned within a poster for a
men's product. This proved an effective way of advertising the
product and did not upset sensibilities consequently. That is why
the product became a success.
New Reality Show, Hair Loss Confidential TV to Transform the Tops ... PRLog.Org (press release), Romania - Jul 23, 2008 Additionally, Hair Loss Confidential is looking for men, women and children suffering from hair loss due to heredity, alopecia or chemotherapy where their ... Women with hair loss learn about scarf style - The Grand Rapids Press - MLive...
Women with hair loss learn about scarf style The Grand Rapids Press - MLive.com, MI - Jul 22, 2008 When women go bald, Judy Joppie says, "People automatically think cancer, even if it's not." Joppie, 53, of Grattan Township, lost her hair last year during ...
Many years ago, Rogaine released a product
that was designed to treat hair loss in women. This was the
same topical solution to the product designed to treat male
pattern baldness and it was modified so that it would not
prove overly harsh to women who take the product. The
commercials that were geared to informing women that such a
product was available but it was wiped out a tactful way that
did not rely on the shock value that the previously
aforementioned commercial wallowed in.
