Big businesses must have call centers to help
them with their customer base. A call center is used to help
businesses stay in touch with their customers in case there is
a problem, question or concern. People want to know that their
problems are being taken care of in an expedient manner.
Handling the complaints and handling irate customers is just
part of the whole process and it must be taken into account
when hiring and training call center agents. The bosses could
not answer all of the phone calls themselves. If it were a
small business, then this would be possible but the big
companies know that they must have a call center management
team.
Using cell phone companies as a great example
in which call centers are used, you can really begin to see how
customers interact with the customer service representatives.
One of the biggest issues a call center faces is customer
satisfaction. Many call centers want their business phone
system to direct the callers in the right way. The big problem
with this is the fact that many customers feel frustrated by
the phone system options given to them.
In order to deal with the frustration on the
part of the customer, there is center training to help the
customer service agents learn how to deal with angry and upset
customers. The center training takes call monitoring seriously.
They need to know how each call center agent is handling all
calls taken. The manager will screen some of the calls and then
sit down with the customer service personnel and review the
recording. There will be feedback on how the call could have
been handled if it had been handled poorly.
The goal of the call centers is workforce
optimization. They want confident, capable employees who can
handle a wide variety of problems that the customer may be
calling into the center about. To this end many cellular phone
companies will have several weeks of training before allowing
their employees to tackle live phone calls. They want the
employee to be able to handle a wide variety of customer
complaints, requests or technical problems.
Working at a call center is something to be
taken seriously. There will be angry customers calling in
wanting a problem with their bill or problem fixed. Some will
be attempts to get something for free and the customer service
agent must be able to tell the difference. Just remember that
keeping customers happy is the agent's number one priority. A
happy customer is one that will call in less frequently, unless
there is a real problem.
Call Centers For Dummies (For Dummies (Computer/Tech))
Amazon Price: $16.49 Used Price: $14.80 Average Customer Rating: 5.0 Review (rating: 5): This is an excellent, comprehensive overview of call centers, including specific metrics to be tracked and measured. Call center locations, set up and on-going operations are also covered.
The Executive Guide to Call Center Metrics
Amazon Price: $23.07 Used Price: $19.94 Average Customer Rating: 4.5 Review (rating: 1): This book missed the mark in so many ways that I am baffled by earlier positive reviews. It is poorly written, ineptly edited, repetitive and confusing. Perhaps most importantly, it offers little real substance regarding how to use the most important call center metrics to manage a call center. More a primer on statistical process control, this book is certainly not geared for most call center executives.
Call Center Management on Fast Forward: Succeeding in Today's Dynamic Custome...
Amazon Price: $26.37 Used Price: $28.48 Average Customer Rating: 5.0 Review (rating: 5): I've been in the call center industry for over 6 years but the content of this book presented a lot of refreshing insights about managing a center. I also like the fact that the book is such an easy read--Brad Cleveland used clear and concise vocabulary in explaining Workforce Management even to the most novice call center employee. Great, great book--one that I'll keep for as long as I am in the industry.