Sony - From Transistor Radios to Mini-DVD Camcorders and Binoculars
Anyone who has ever bought a DVD player, a camcorder, a camera, a pair of binoculars or a mini-DVD recorder is at home with the
name Sony, though they do not own any electronic goods that were made by the company.
On May 7, 1946 the Sony Corporation was found by two friends, Akio Morita and Masaru Ibuka. At the time of its start, the Morita and Ibuka called
the corporation Tokyo Tsushin Kogyo K.K. which when translated to English is Tokyo Telecommunications Engineering Corporation. The company name
changed to Sony in 1958. The name change happened because there was some confusion between the Tokyo based electronics company and the Tokyo
Kyuka (commonly referred to as the TKK) which was a Tokyo railroad.
The Sony Corporation started gaining recognition when it designed and built the Type-G tape recorder, the Type G was Japan's very first tape
recorder. The next successful move the Sony Corporation made was when the convinced the Bell Labs (based in the United States) to license the
transistor technology, they had invented to his compony. Although Sony cannot rightly claim credit for building the first transistor radios, that
credit belongs to Texas Instruments and Regency, it was the first company to promote them to market them to the public. The TR-55 was the first
transistor radio that was so small it fits in someone’s coat pockets. Sony produced the TR-55 in August 1955; by 1956, they had manufactured
approximately 40,000 copies of the TR-55's cousin the TR-72, which they sold to citizens in the Netherlands, Germany, and the United States.
Their latest development is the VRD-MC5 DVD burner. This DVD burner, which is not yet available to the public, is designed to be
used with Sony's AVCHD camcorders. The VRD-MC5 DVD burner will enable people to burn DVD's directly from their digital camcorder without
having to use a home computer.
Developments and lens technology that have been created in the binocular industry. Sony mini-DVD camcorders and cameras either use similar
technology as binoculars; in some cases they even share it. One example of shared technology would be in the DVD camcorders where Sony uses a
lens that is manufactured by the Zeiss Company. Sony's DCR-DVD108 Handycam Mini-DVD Camcorder, which cost approximately $400.00, is a
mini-camcorder that uses a Zeiss lens. Zeiss lenses are considered some of the finest optical lenses in the globe. The Zeiss Company uses them in
binoculars that are popular among an outdoor enthusiast like birdwatchers and hunters.
With the increasing demand for binoculars that feature built in digital cameras it should only be a matter of time before the Sony Corporation
comes out with a pair of hybrid binoculars.
The Sony Corporation has come along way since the days of the TR-72. The firm now employs over 158,500 people. They have revenue of about $63.980
billion. It is estimated that their operating income in 2006 was $14.578 billion and that their net income was as high as $1.042 billion.
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